A controversial male social media influencer is sparking backlash after an Instagram video he made scolding women began to circulate on social media. In the video, Jeffery Marsh, who identifies as non-binary, addressed a past sponsorship he had been offered to promote tampons and other feminine hygiene products.
Last month, Marsh posted a video to his Instagram page speaking to “the ladies of Twitter, especially” over “hate” he received for a tampon ad campaign he took part in. After being uploaded to other social media platforms, the video began to spark backlash, amassing hundreds of critical comments from women concerned about female erasure.
In the video, Marsh addresses the “hate” he received for a paid campaign he took part in with feminine hygiene product brand This is L. The partnership had actually taken place in 2020, but had recently begun receiving new attention after images from the photoshoot with Marsh were shared on Twitter once again.
As new comments began to pile under his campaign photos, Marsh filmed a video addressing his reasons for taking part in a tampon promotion.
“I made the video for 2 reasons. So that women would feel less stigmatized, so that people who menstruate would feel less stigmatized,” Marsh said, noting that menstruation is often seen as “gross, disgusting, a joke” by “cis” men.
Calling himself a “non-binary person who does not menstruate,” Marsh claimed his intentions behind taking the paid gig were to help end the stigma associated with periods. He continued: “And then the hate came for me,” and scolded the women who took issue with his participation in the tampon promotion, claiming that they were “policing” gender by criticizing him.
“We should be working together. The more you police your gender role the more you are policing the idea that one gender role is the best. I will keep fighting for your rights even if you hate me to my core because women are not second class citizens.”
Marsh’s claimed reasons for his participation in the ad campaign fell flat on social media, with many pointing out that Marsh frequently uses the term “TERF” when addressing women who vocally support the basic rights and safeguarding of women and children. TERF – an acronym standing for “trans exclusionary radical feminist” – is often used in a derogatory fashion and coupled with threats and abuse.
Jeffrey Marsh is well-known amongst advocates for women’s rights and child safeguarding due to his catalogue of videos denying the existence of biological sex, as well as those where he directly addresses the “kids” in his audience. Marsh has advocated people to go “no contact” with families or relatives who invalidate their gender identity, and has advised parents to provide “gender affirming care” for their children.
Marsh’s most recent video on his past collaboration also referenced popular trans-identified male influencer Dylan Mulvaney, who similarly defended his decision to become a spokesperson for Tampax last year. Both Tampax and This is L, the brand Marsh promoted, are owned by mega-conglomerate Proctor & Gamble.
In 2020, This is L partnered with the Phluid Project in a promotional video featuring individuals of varying “gender identities” to spread the message that periods are not specific to females. Amongst the “queer” influencers who shilled their “gender neutral” menstrual products were Blair Imani and Alok Vaid-Menon.
Phluid is a “gender free” clothing and lifestyle brand based in New York which also often involves itself in trans activism. On its website, Phluid states that it “…support[s] the most at risk of the LGBTQIA+ community [by] supporting trans-led organizations.” Phluid has provided direct support to the Sylvia Rivera Law Project, which provides assistance to incarcerated males who wish to change their gender or be moved to a women’s institution.
Among the inmates the SRLP has worked with are convicted child murderer Synthia Chyna Blast, who was invited to be part of their prisoner action committee, and Xena Grandichelli, who raped a toddler yet assisted with SRLP’s community outreach.
This is L also features multiple partners on their site, most of which equally propagate that women are not the only ones who menstruate. In particular, the Period Project, which strongly advocates for “gender neutral” language around menstruation.
On its website, the Period Project writes: “Not all women menstruate, and not all menstruators are women. At The Period Project, we are dedicated to supporting all menstruators, and we want to make sure our fight for menstrual equity is gender inclusive. We use the term ‘menstruators’ to refer to all people who experience menstruation, including cisgender, transgender, nonbinary, and genderfluid individuals.”
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